Now that COVID-19 has captured the world’s attention, many of us are beginning to realize how crucial it is to have several streams of income, or at least find something online that can earn them money even if or when they get laid off or struggle to make ends meet. I listed 10 side hustles you’ve probably never heard of before here to help you out with that.
In this post I want to explain how to get from 0 to 6 figures… completely online. Yes, you can do it! I have done it, I have many friends that have done it, and they’ve even been able to quit their full-time jobs and only focus on their online businesses. And with their online work, it only takes them about 20 hours a week. Wouldn’t you like to have a dream lifestyle like this?
Here are 6 steps to making your first 6 figures online...
1. Know your genius zone.
The first thing you need to figure is… What are your strengths? What are your areas of expertise? Basically, what are you good at?
Now I know what you might be thinking… “I’m not good at anything!” And that’s ok to think that, but realize you’re thinking from a lack mindset. Stop focusing on the things you feel that you lack and focus on the genius you already possess. There is something that you know and that you’re really good at, you just might have to spend some time thinking about it.
What do your friends, family, or colleagues ask you for advice on? What does everyone say you’re really good at? What is it that you can offer people that you can create an online business around?
- Maybe you’re good at sticking to a keto diet (or any diet!) and now you want to coach others through their new lifestyle.
- Maybe you’ve gone through a death of a loved one and know those deep feelings of grief, and now you feel you can help others overcome their losses with an online course.
- Maybe you’re really good at Instagram marketing, growing client accounts, but now you want to start your own social media marketing agency.
- Maybe you’re really good at studying your Bible every day and now you’d like to teach others how to do it consistently, too, through group coaching. I would pay for someone to help me with this! 😉
- For me, I am really good at creating shirts, journals, and other products that sell on Amazon and Etsy. Because so many people asked me how I do it, I finally created a (free!) e-book on how to do what I do!
I hope this gives you a few ideas to brainstorm about. It may take time to figure out exactly what your expertise is. Ask your friends and family and maybe they see things in your that may be hard to see in yourself?
Find your mission. Find your values. Find exactly what you want to help others with whether that is personally, spiritually, professionally.
2. Define your audience.
The next step is to define your Client Avatar. Now a Client Avatar is basically your ideal client. You want to know your ideal client because you want to know who exactly you are marketing to. This makes it so much easier when you try to market yourself to and saves a lot of time, energy, and money.
Are you looking to help males, females, or both?
What is their age?
Are they in the same profession as you?
Are you trying to help them in their business (B2B), wanting to help them get started, or want to help in personal ways?
What are their pain points? Meaning, what do they really need help with?
Are you trying to reach a certain financial demographic?
Are they ambitious go-getters who aren’t looking for an easy way out? Or do they need a lot of hand holding because you will be introducing something totally new?
What are their morals and values? What do they like to do every day?
All of these are important to think about in your Client Avatar when it comes to building your new online business.
3. Create content for your ideal clients.
We live in a digital age and you have to be on social media if you want to be successful. I know that Facebook can be addicting for some, but you have to change the way you think about Facebook. There are over one billion people on Facebook, and I know that out of all of them, there are a few thousand that need your knowledge! They need your expertise and most of them are willing to pay for you to teach it to them.
So you start with content. Start an Instagram, Twitter, Facebook (you can even just use your personal profile), Pinterest, a blog, whatever you want to do, and put your thoughts on there. Give little bits and pieces of your expertise and leave them coming back for more. Better yet? Go live or post videos of yourself teaching these things. I’ve heard before that writing will make you thousands, but videos will make you millions. So consider that as you’re starting out putting out new content.
Need ideas for content? Search on Pinterest for what other blogs in your niche are writing about. Go on YouTube and find channels in your niche. What are they making videos about and what is getting the most views? Take notes and then put your own spin on it in your blog, Facebook page, or your own YouTube videos. You are going to base your content on what your Client Avatar looks like and what their pain points are.
The point to posting good content is to earn trust with your following. Why should they hand over money to you? Are you really an expert in your field (even if you don’t think you are, you are to them)? Can they relate to you? Are they able to see that you are just like them and relatable?
Be sure to give lots of free value to people and they’ll beg you for more.
4. Find a home for your business.
I talked a little bit about this in Number 3 above, but you want to find where you are going to hunker down and dominate, per se. You don’t need a fancy website, at least not at first, you just want to focus on gaining that following, finding that ideal Client Avatar. Find the traffic.
Are you going to focus on Facebook? Instagram? Twitter? Tik Tok? YouTube? Or a combination of several of these? Where are you going to post your content, engage, develop those relationships you need?
5. Turn your traffic into subscribers.
Whatever platform you choose, be sure you are building an email list from the start. Have a way to contact your engaged followers that you “own.” Facebook pages can shut down and Instagram accounts can be hacked. You need your follower’s emails safe and sound with you to keep in contact and because the goal is for them to get to know your through email so they can turn into leads. I recommend ConvertKit, it’s super easy to use and it’s free for your first 500 subscribers!
6. Get out there and sell!
Obviously the whole point of knowing your genius zone, knowing your ideal client, creating content, getting yourself out on social media, and starting an email list is to sell something.
Of course, this depend on what exactly you are selling. Are you selling yourself as a lifestyle, professional, health, spiritual, or business coach? Do you want to do 1:1 coaching, group coaching, an online course, or a membership site? Are you selling digital products (e-books, online courses, printables, etc)? Are you going to promote affiliate products?
You also want to make a profit plan for yourself. Let’s say your goal for your first year is to make $60,000 so that you can replace the income from your 9 to 5 job. That’s about $5000 per month that you need to earn with your new business. If you are offering 1:1 coaching, and say you charge $1000 per month, you only need 5 clients that month to reach your financial goals. If you want to offer group coaching through a 12 week program, how much do you need to charge each person to hit your financial goal? At first you might want to charge just a bit less so that you can get your first clients in and get some amazing testimonials.
Figure out your revenue goal and how you are going to get there.
Maybe eventually you’ll want to create an online course based on the group coaching. Or release e-books? Mini-courses? Become an affiliate with other companies that offer what your clients need and promote/review them on your blog?
BONUS TIP #7 SCALE
You see that once you get started, it’s so easy to scale this type of online business and in many cases, you don’t even need any advertising. Just keep putting out content, get a few good shares, build your Facebook page or group up, and you’ll have success in no time.
What many businesses follow to slowly build their trust with their clients is something called the Value Ladder. You start out offering free or very cheap products (like a free webinar, e-book, challenge) to generate leads. Eventually you want to offer them a higher level product, but still very affordable, say a $37 product. After that, you create and offer a more expensive, say a $500 1:1 monthly coaching. Maybe after that you offer a group coaching 12 week program for $1500 a person. And at the end, you offer your high ticket item, a high value online course for $2000+.
You get the point. Not everyone on your list is going to sign up for that high ticket item. But if your goal is only $5000 a month, you only need 2 or 3 sales a month to hit your financial goals. This is what is going to take you to your 6 figures, even 7 or 8 figures, a year income goals. Sweet, huh?
Well, that’s it guys! I hope it was super helpful for you and that you had some kind of an idea on how to get started towards creating your 6 figure business. It takes hustle and grit, but if you are determined, you can definitely do it! It’s the information age, people want what you have to offer! CLICK HERE TO SEE HOW YOU CAN WORK WITH ME.
If you like this post, be sure to share on social media and if you are a woman looking to start her online business or if you need support in your current business, come join me in my Facebook group, The Online Business Society for Women. I’d love to have you! 🙂