MYTH #1: Starting an online business costs a lot of money!
It doesn’t have to cost a lot of money, you can totally do all of the work yourself in terms of setting things up, educating yourself with Youtube videos, books, or blog posts.
If you have the time to piece it all together, you can totally do it cheaply. I teach in our Facebook Community that all you REALLY need, the bare minimum, is Social Media, PayPal, Zoom, and a computer. All of those are free except for the computer and I’m guessing you already have one of those! Oh, and Canva is a great free graphic design tool that I use every day in my business.
There are different software you might want to consider: an email marketing tool (I use ConvertKit and they have a free version, Mailchimp and MailerLite also have great free versions), a sales page (anywhere from $50-$200 a month).
MYTH #2: Starting an online business takes a LOT of time.
Well, this one actually depends. If you don’t streamline your processes, time block your work, and be intentional during your work times, it CAN take a lot of time… But it doesn’t have to. I’ve never worked more than part-time hours in my online businesses, including my 6 figure a year business. There are tools and strategies you can use to schedule posts and automate emails so that you grow and nurture your audience without you actually being there.
MYTH #3: The more your business grows, the more you’ll have to work!
NOT TRUE! Where I see many business owners go wrong, and this is true for brick and mortar business and online businesses, is that they keep working and doing ALL of the work themselves and don’t ever hire out in order to “save money.”
But here’s the thing, once you are making good money in your business, you should outsource all of the “busy” tasks ASAP. Hire a VA, a business manager, copywriter to write your emails, etc. This way you are able to spend your time working on and in your Genius Zone.
MYTH #4: You need a lot of followers on Instagram or Facebook to have a successful business.
The amount of followers you have on social media has nothing to do with how successful you will be in an online business, especially an online service-based business. It is key to have the RIGHT followers and the RIGHT target audience that wants and needs what you have to offer.
You can have 10,000 followers on IG but if they aren’t YOUR people and they have no interest in your business and aren’t your ideal clients, then that means nothing. On the flip side, if you have 200 followers but they are YOUR people and your target audience, then you can do extremely well.
MYTH #5: You have all the time in the world to start your online business.
In a way, this is a little bit true… BUT… There is NO better time to start than right now! The world is changing as we’ve seen through this pandemic that people are turning to the online world more and more to buy their products, for education, to make money, to connect with people all over the world… You need to be IN this space right now, or very soon, so you can take advantage of all of the opportunities for you on the Internet.
I see so many women, especially, keep putting off what they really want to do because they think they have to have everything JUST RIGHT or need to have EVERYTHING figured out before they even start.
But you HAVE to stop doing this because what will happen is you will get in your own way and NOT take action. You’ll think, well, I can do that next year when I have more…. money, resources, time, etc, etc.
But as we all know, we have to MAKE time and we have to INVEST money sometimes to get to where we want quicker and with clarity. Do you want to be in the same situation you are in a year from now? If you are in a job you hate, do you really want to make that commute away from your family every day a year from now?
Then what is stopping you? If you have NO idea where to start and you hear what I’m saying, I invite you to schedule a breakthrough call with me. My desire and passion is to help other moms start online businesses that they can be truly passionate about, that helps them replace their 9-5 income, and can bring them home to their families asap.
BOOK A CALL: www.hilaryhillcoaching.com/bookacall
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